By Malu Palma.

For those who don’t know who she is, Alexa Chung  is a British television presenter, model and fashion icon. By being a TV presenter in London, Alexa had access to amazing clothes collections and also to fashion circles, as one of her assignments was interviewing Karl Lagerfeld in Chanel’s backstage.

Her unique style, from head to toes, started calling attention and her pictures were popping in every style magazine.  She’s been on the cover of Vogue, Elle and Harper’s Bazaar and she is also ambassador for several brands. Remember the best seller Alexa bag by Mulberry? Well, she was the inspiration.

She has this tomboy, girly, romantic styles all mixed together in a way that gives her an identity that made her internationally known. Even her haircut became a must-have for women.

A few days ago, Alexa was elected the new “Young Style Ambassador” by the British Fashion Council. Her job is to keep promoting British fashion design talent in the global market.

“I always name London first when asked which city in the world has the best style. There’s something so inherently rebellious about how people naturally style themselves. Brits aren’t afraid to experiment or take risks with how they look, perhaps that’s why London has always been home to the most dynamic and daring designers in the world. I adore fashion and am proud that it’s now officially my job to champion those London designers both new and established that inspire me so much.” said Alexa.

I can’t think of anyone better than Alexa Chung for the Young Style Ambassador position, can you? British designers have nothing to worry about because she is a remarkable representative!