By Lea Belcourt.

H&M announced its next collaboration last year with the Italian women’s wear label Marni. The fashion company was founded by Consuelo Castiglioni in 1994. Today the brand has boutiques in the most fashionable cities such as London, New York, Los Angeles, and Sydney.

While the full collection is still unavailable for public view, from what we can see the line is chic, fashion forward and understated, all qualities true to Marni’s designs.

The Marni at H&M collection launch took place at Lloyd Wright’s Sowden House, in Los Angeles on Friday the 17th. On the red carpet, we saw strings of celebrities such as Freida Pinto and Mila Jovovich, supporting the collaboration by showing off the collection.

The Marni for H&M collection will be in stores in March 8th, in more than 200 stores around the world and online. The collection will feature women and menswear, shoes, bags as well as accessories.

Here you can find the gorgeous video commercial shot in Marrakech, directed by Sofia Coppola.

Check out the video! Tell us, which pieces do you have your eyes on?

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