By Lea Belcourt.
Jean Paul Gaultier has been announced as Diet Coke’s new creative director. This time, Coca Cola is keeping a collaboration with the famous designer. As you probably remember Karl Lagerfeld was the author of the campaign last year. Before him, Cavalli, Nathalie Rykiel, Diane Von Furstenberg and Moschino dressed on their creations to the famous drink.
“Mark asked me to explore the funny side and add style to the bottle. I want to present to consumers codes and signatures that I love. The bottles are shaped like a woman’s body, so it was very funny to customize them. The reason for Coca-Cola light is so pretty that it has formed the basis for my creation. The final touch was to put my logo on the bottle, just as we shall stamp delicate, to make something special we want to touch. ” said Gaultier.
To support this announcement, Diet coke and Jean Paul Gautier have created a series of 3 short films “ The Night & Day serial Designer”. . In these 3 films Gaultier acts as therapist, journalist and private detective of a doll who renews her wardrobe. You can watch the film below or on YouTube.
I can’t wait to drink Coke from one of those fabulous bottles! What about you?